The Maldives Association of Travel Agents and Tour Operators (MATATO) is leading the Maldives’ participation at this year’s Qatar Travel Mart (QTM), held from 24–26 November in Doha, positioning the country as one of the most prominent island destinations at the region’s fastest-growing travel marketplace.
MATATO is heading the national delegation and managing the official Maldives stand in partnership with Visit Maldives Corporation (VMC), the Official Destination Partner, and the National Hotels and Guest House Association of Maldives (NHGAM), which joins as Strategic Partner. The collaboration brings together the country’s key tourism stakeholders under one unified platform.
QTM has quickly grown into a major event in the regional travel calendar, now attracting more than 300 exhibitors from 60 countries and welcoming approximately 12,000 visitors. Against this backdrop, the Maldives stand is designed to deliver high visibility and strong engagement for both the national brand and private-sector partners.
According to VMC, the jointly hosted pavilion reflects the Maldives’ integrated tourism vision, linking national policy, private-sector innovation, and community-based tourism. VMC anchors the stand with long-term market strategies and the global “Maldives” destination identity, while MATATO coordinates the trade delegation, facilitating business meetings, media outreach, and strategic networking. NHGAM’s involvement ensures that local island guesthouses—an increasingly important segment under the Fifth Tourism Master Plan 2023–2027—are showcased alongside luxury resorts and destination management companies.
Officials say the tripartite model aligns closely with the government’s broader tourism strategy: diversify markets, increase visitor spend, and distribute benefits more widely across inhabited islands.
The Maldives stand features more than ten co-exhibitors representing a broad spectrum of the industry. Among them are major destination management companies such as Resort Life Travel, Neoscapes Maldives, and Pearl Travel Service, all focusing on Qatar and GCC outbound markets. Luxury-focused brands like Ultra Luxury Maldives are promoting bespoke experiences ranging from private jet itineraries to high-end villa and yacht holidays tailored for high-net-worth travellers.
Resort properties, including Avani+ Fares Maldives Resort—which is positioning itself strongly among GCC families and lifestyle travellers—are also highlighting their offerings.
Together, the co-exhibitors present a comprehensive portfolio of Maldivian tourism products, spanning ultra-luxury resort escapes, curated experiential travel, and affordable guesthouse stays on local islands—appealing to both premium clientele and younger, experience-driven travellers.
