The Maldives Marketing and Public Relations Corporation (MMPRC) has announced a national competition aimed at creating unique landmarks across iconic locations, including Velana International Airport, Malé City, underwater sites, and other islands beyond the Greater Malé area. Open to Maldivian citizens over the age of 18, the contest encourages participants to design landmark structures that embody the cultural heritage and natural beauty of the Maldives.
MMPRC’s new initiative seeks to add artistic appeal to key locations while elevating the tourist experience. Aspiring designers are invited to incorporate the unique character of each region into their work, capturing the essence of Maldivian heritage, culture, and environment. The designs will be evaluated by a panel of technical judges and a public vote, with the top 10 submissions each receiving MVR 20,000 and a gift package from competition sponsors. In addition, all winning designs will feature prominently in MMPRC’s global marketing efforts, credited to the original designers.
MMPRC has set specific guidelines to ensure the sustainability, safety, and visual impact of each design. Landmark proposals should not exceed 20 feet in height, and each entry should reflect the history, local culture, or natural beauty of the area it represents. Additionally, participants are encouraged to use durable materials suitable for long-term display in outdoor environments.
Submissions are due by 6:00 PM on November 30, 2024, via email at [email protected]. Each participant is allowed to submit one landmark design, accompanied by clear dimensions in both CAD and PDF formats. Required documents include a completed application form, a copy of a valid National ID, and an optional visual of the proposed landmark location.
With this competition, MMPRC said they hope to spotlight Maldivian artistic talent and deepen the Maldives’ appeal on the world stage. By creating landmarks that reflect the beauty and culture of the islands, MMPRC’s project aligns with the nation’s “Sunny Side of Life” tourism brand, reinforcing its unique identity and fostering cultural pride among residents and visitors alike.
